Adidas Adidas Designed by Rui Zhou S/S 24 2024

Description

This fashion editorial campaign image for Adidas Designed by Rui Zhou S/S 24 features a model posing on a dark metallic ledge against a minimalist white background. The subject wears a contemporary lavender athletic dress with geometric cutouts and characteristic side stripes, paired with matching knee-high socks and athletic footwear. The composition captures a dynamic, sculptural stance with soft studio lighting enhancing the clean textures of the performance wear. The project was captured by photographer Steph Wilson with fashion styling by Charlotte Roberts.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign