Adidas Adidas Designed by Rui Zhou S/S 24 2024

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This fashion editorial campaign image for Adidas Designed by Rui Zhou S/S 24 features a model posing on a dark metallic ledge against a minimalist white background. The subject wears a contemporary lavender athletic dress with geometric cutouts and characteristic side stripes, paired with matching knee-high socks and athletic footwear. The composition captures a dynamic, sculptural stance with soft studio lighting enhancing the clean textures of the performance wear. The project was captured by photographer Steph Wilson with fashion styling by Charlotte Roberts.