017 Shop’s RM : 017 Brand Collateral project serves as an expansive visual study, blending editorial fashion photography with graphic beauty portraiture. Under the creative direction of Matija Gabrilo, the collection explores contrasts through a mix of high-key minimalism and atmospheric low-key chiaroscuro lighting.
The series features a range of dynamic compositions, from sculptural hand arrangements and macro beauty studies to fluid, motion-heavy fashion portraits. By alternating between monochrome palettes, saturated backdrops, and experimental optical framing, the project emphasizes texture and structural silhouette across both menswear and womenswear styling.
