017 Shop

Sep 2025

017 Shop’s RM : 017 Brand Collateral project is a study in high-contrast editorial photography. Creative director Matija Gabrilo leads the execution, moving between monochromatic minimalism and saturated, high-key studio compositions. The work emphasises structural clarity, utilising low-key / chiaroscuro lighting to isolate forms and highlight fabric textures. Across a series of beauty studies and fashion portraits, the project leans into clean, graphic framing. The imagery frequently employs hard light to carve out features, with stylistic focus placed on polished skin, metallic jewelry, and intricate nail art. These elements are set against a range of minimalist backdrops, from stark white seamless environments to moody blue and crimson gradients.

Editorial, Vertical