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  • ·017 Shop RM : 017 Brand Collateral Sculptural Hands
Brand
017 Shop
ProjectRM : 017 Brand Collateral
Dramatic black and white photograph of hands with long sculpted nails posed together against a solid black background.

017 Shop RM : 017 Brand Collateral 2025

Associated creatives

Matija Gabrilo
Matija GabriloCreative Director

Tags

long acrylic nailsacrylic nailssculptural handsinterlocking handsmanicured hands

Description

Creative direction by Matija Gabrilo for 017 Shop's RM : 017 Brand Collateral project. The black-and-white visual captures an intricate arrangement of hands intertwined to form a sculptural, branch-like silhouette. Each finger is styled with elongated, textured, curved acrylic nails catching subtle highlights. High-contrast low-key chiaroscuro lighting defines the contours of the fingers and skin against an opaque black background.

Style

Artistic, Vertical, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Background

Black Seamless

Context

Advertising Campaign