FOX

Sep 2025

FOX Group’s visual identity and brand collateral suite establishes a refined, minimalist aesthetic for the real estate sector. The project centres on a cohesive typographical system that balances classic serif headers with clean, modern sans-serif layouts, utilizing generous negative space to communicate market data and corporate positioning. The identity leans into an editorial design language, with layouts that pair high-contrast architectural photography and 3D architectural rendering with textured, tactile print finishes. Under the creative direction of Matija Gabrilo, the execution integrates warm cream and slate-purple tones, highlighting a focus on precision, joinery, and structural elegance across both digital and physical touchpoints.