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·2025
·Visual Identity & Collateral

Vertical textured wood surface bisected by a luminous horizontal white light band casting a warm ambient glow.

Open silver laptop displaying graphic architectural artwork on screen with strong directional sunlight shadows on a white surface.

Open editorial brochure spread featuring clean black typography on white pages above polished gold and black detail photography.

Editorial presentation page for FOX Group showcasing real estate staging statistics alongside a modern bedroom with a teal throw.

Editorial spread for FOX collateral detailing real estate commission tiers alongside modern white and wood architectural design.

Metallic jack sculpture and brass decorative object displayed on illuminated dark corner shelving.

Extreme close-up of a printed collateral card corner showing layered edge and warm orange design on a neutral background.

Editorial magazine spread with a potted white orchid on the left and a minimalist typography layout listing real estate records on the right.

Monochrome editorial spread featuring bold typography and architectural line graphics for FOX Real Estate.

Close-up abstract view of glossy curved black surfaces and polished silver metallic rims under high-contrast lighting.

Brochure spread featuring bold typography for Fox Real Estate Group above metallic balloon animal sculptures on illuminated shelving.

Close-up view of a sculpted bronze hand resting palm up against a textured cool grey surface.

Stack of white textured business cards with minimalist black typography and dot perforations on a dark grey surface.

Black serif typography reading FOX GROUP centered on a pale cream background for visual identity design.

Brochure layout featuring an architectural rendering of a curved high-rise skyscraper alongside minimal editorial typography.

Close-up of minimalist dark brushed wood cabinetry featuring slim vertical metallic pull handles and horizontal panel seams.

FOX Visual Identity & Collateral 2025

About

FOX’s visual identity and collateral project establishes a sophisticated design language for the real estate group, leaning into a minimalist aesthetic defined by clean typography and tactile material studies. Under the creative direction of Matija Gabrilo, the work integrates architectural photography with disciplined editorial layouts, balancing serif and sans-serif type against a warm, muted palette of cream, slate, and charcoal. The collateral suite—ranging from print brochures and business cards to digital marketing assets—uses high-contrast compositions and structural grid systems to communicate market positioning. The visual system frequently highlights interior design details and sculptural forms, utilizing soft light and macro perspectives to elevate the brand's premium presence. Techniques such as geometric line art and layered typographic motifs create a cohesive, modern corporate identity.