FOX: Visual Identity & Collateral

Sep 2025

FOX’s visual identity and collateral project establishes a sophisticated design language for the real estate group, leaning into a minimalist aesthetic defined by clean typography and tactile material studies. Under the creative direction of Matija Gabrilo, the work integrates architectural photography with disciplined editorial layouts, balancing serif and sans-serif type against a warm, muted palette of cream, slate, and charcoal. The collateral suite—ranging from print brochures and business cards to digital marketing assets—uses high-contrast compositions and structural grid systems to communicate market positioning. The visual system frequently highlights interior design details and sculptural forms, utilizing soft light and macro perspectives to elevate the brand's premium presence. Techniques such as geometric line art and layered typographic motifs create a cohesive, modern corporate identity.