
017 Shop RM : 017 Brand Collateral 2025
About
A high-contrast monochrome photograph captured in low-key chiaroscuro lighting. The frame focuses tightly on the profile of a person's face looking downward toward an open, upturned hand featuring long, translucent sculpted nails. Sharp directional light carves out the bridge of the nose, lips, chin, fingers, and the curved tips of the fingernails, while the surrounding environment remains immersed in deep pitch-black shadows. The piece exhibits fine texture and stark tonal separation, created as brand collateral for 017 Shop under creative direction by Matija Gabrilo.
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Background
Black Seamless
Context
Advertising Campaign