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  • ·RM : 017 Brand Collateral by Matija Gabrilo
Brand
017 Shop
ProjectRM : 017 Brand Collateral
Monochrome close-up of a person's face in profile angled toward an upturned hand with long sculpted nails in low-key lighting.

017 Shop RM : 017 Brand Collateral 2025

Associated creatives

Matija Gabrilo
Matija GabriloCreative Director

Tags

sculpted nailslong acrylic nailsacrylic nailstranslucent nailshand with long nailsprofile face in shadowface in shadow

Description

A high-contrast monochrome photograph captured in low-key chiaroscuro lighting. The frame focuses tightly on the profile of a person's face looking downward toward an open, upturned hand featuring long, translucent sculpted nails. Sharp directional light carves out the bridge of the nose, lips, chin, fingers, and the curved tips of the fingernails, while the surrounding environment remains immersed in deep pitch-black shadows. The piece exhibits fine texture and stark tonal separation, created as brand collateral for 017 Shop under creative direction by Matija Gabrilo.

Style

Artistic, Vertical, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Background

Black Seamless

Context

Advertising Campaign