Brand
ProjectRM : 017 Brand Collateral

017 Shop RM : 017 Brand Collateral 2025
Associated creatives
Tags
Description
A dramatic low-angle close-up portrait captures a Black man with blue eyeshadow against a pale sky. The subject tilts his head back in shadow, showcasing an avant-garde curved silver wire necklace that drapes across his collarbones. High-contrast lighting casts deep shadows across his facial features while picking up subtle highlights on the metallic contours of the jewellery. Directed by Creative Director Matija Gabrilo for 017 Shop, the frame emphasizes clean structural lines and a minimalist aesthetic.
Style
Editorial, Vertical, Moody, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Jewellery
Color
Jet Black (30%)
Background
Overcast Sky
Context
Editorial
