Nike: Kobe AF-1 Protro Campaign

Sep 2025

Nike Sportswear highlights the Kobe AF-1 Protro silhouette in this focused footwear campaign. The imagery leans into a warm color palette and minimalist aesthetic, centering on the sneaker's distinct textures and heritage-inspired details. Each asset utilizes soft studio lighting to emphasize tactile material finishes, from the snake-scale pattern on the heels to the intricate embroidery on the tongue and insoles. The series features commercial product photography and e-commerce mockups that showcase the footwear's design language. Senior art director Matija Gabrilo leads the visual execution, maintaining a clean and cohesive look across macro product shots and lifestyle-informed studio captures. The campaign employs a recurring motif of time, integrating digital clock elements and typographic layouts that ground the performance-driven product in a lifestyle context.

Vertical, Commercial, Warm, Clean

E-commerce / Product