Nike

Sep 2025

Nike spotlights its Kobe AF-1 Protro sneaker in this comprehensive product campaign, focusing on the refined technical details of the classic silhouette. Senior Art Director Matija Gabrilo leads the visual execution, employing a minimalist aesthetic that bridges performance footwear and lifestyle design. Through a series of tight, tactile macro shots, the work examines the footwear's textured leather, embroidered branding, and signature snake-scale motifs. The campaign utilizes a consistent warm yellow and beige palette to create a cohesive brand identity across e-commerce interfaces and static product imagery. The compositions leverage clean studio lighting to emphasize material depth, ranging from overhead product views to extreme close-ups of sole treads and custom-printed insoles. The imagery is designed for digital-first presentation, integrating sleek, modern typography and functional web elements to ground the narrative in a contemporary retail context.

Vertical, Commercial, Warm, Clean

Sportswear

E-commerce / Product