lululemon
Global Winter Seasonal Campaign
Brand
Date
Sep 2025
Description
The lululemon Global Winter Seasonal Campaign captures the transition between high-performance athletic activity and urban lifestyle apparel. Creative director Matija Gabrilo leads the visual direction, employing a mix of natural light and hard light to define the textures of quilted vests, performance knits, and technical base layers. Moving between dynamic action shots of runners on city streets and composed, clean portraits, the series leverages saturated color palettes alongside moody, long-exposure techniques. The project extends across various media formats, including lifestyle photography and UI-driven email marketing assets.
Style
Lifestyle
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