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H&M Halloween Beauty

Close-up portrait of a model with dramatic eye makeup and beaded eyelashes in black and white for H and M

H&M Accessories New In week 28

Model Mila van der Horst posing in a black leather zip jacket and silver pendant necklace against an off-white studio background.

Model Mila van der Horst seated on a chair wearing a white short-sleeve dress and black heeled sandals against a white background.

High-angle view of model Mila van der Horst in brown trousers and suede mule heels against a white studio background.

Model seen from behind holding a beige leather knotted shoulder bag slung over her back against an off-white background.

Portrait of Mila van der Horst wearing a sculptural silver earring and high-collar dark jacket against a light studio backdrop.

Model Mila van der Horst wearing a fitted black long-sleeve top, taupe trousers, and a gold cuff bracelet against a white seamless backdrop.

Women Loungewear

Model Devyn Garcia posing in a white long-sleeved polo sweatshirt and matching drawstring shorts in a black and white studio portrait.

Model seated on a white studio floor wearing a brown long-sleeve top and trousers for an H&M loungewear project.

Model kneeling against a plain white studio background wearing cream loungewear and holding her shoulder.

Model Devyn Garcia wearing an off-white short-sleeved cable-knit top against a plain studio backdrop.

Black and white close-up portrait of model Devyn Garcia resting her hand across one eye against a pale seamless backdrop.

Swimwear red drop

Model Jill Kortleve in a printed high-waisted bikini looking to the side in a black and white studio portrait.

Model Jill Kortleve wearing a burgundy bikini lying on a white studio background for H&M Swimwear red drop campaign

Model Jill Kortleve wearing a ruched red one-piece swimsuit with cross-back straps posing against a white studio background.

Model Jill Kortleve wearing a red one-piece swimsuit in an H&M swimwear campaign, photographed by Mark Rabadan.

Black and white portrait of Jill Kortleve with arm tattoos leaning forward against a plain white studio background.

H&M Move Renew Campaign

Model Adele Aldighieri shields her eyes with both hands while wearing a white V-neck top against an ocean backdrop.

Model stretching forward in activewear on a wavy white mat laid over sand in a black and white overhead shot.

Model Adele Aldighieri wearing a black scalloped sports bra and matching shorts outdoors among leafy tropical plants.

Monochrome portrait of model Adele Aldighieri wearing a dark tank top while stretching her shoulder outdoors.

Model Adele Aldighieri wearing black activewear while stretching arms overhead on a sandy beach with rocky cliffs in the background.

Model Adele Aldighieri lying on sand with eyes closed wearing a pale mint green sports top for H&M Move Renew.

Model in a white sports bra and grey leggings standing on a sandy beach with ocean waves in the background.

Accessories Summer drop

Model wearing a white tank top and brown belt against a plain white studio background for H&M.

Model seated on a white chair wearing cream woven flats, sunglasses, and a fringe dress against a plain white background

Model wearing a dark leather top and white shorts seated against a plain white studio backdrop for H&M.

Model seated wearing a dark brown knit dress, chunky gold bracelets, and woven Mary Jane shoes against a white background

Close-up portrait of a model wearing black sunglasses and a gold cuff bracelet against a plain white background

Model wearing dark sunglasses and a large brown leather tote bag against a white seamless background for H&M.

Accessories New Arrivals

Model wearing a white ribbed tank top and black pants with multiple belts against a white seamless background

Model seated on a chrome wire chair wearing a dark strapless dress and brown shoes against a white background

Model wearing a black top and skirt holding a zebra print handbag against a white background

Model America Gonzalez wearing gold earrings and rings in an accessories campaign for H&M shot by Marius Uhlig.

Model América González in a white tank top and black pants seated on a chair against a white background for H&M.

Model wearing dangling red earrings and a white top against a neutral background for H&M

Accessories pre summer

Model seated on a clear chair wearing a white shirt and skirt, holding a large dark handbag against a white background

Model seated on white background wearing a brown slip dress and red polka dot flats for H&M Accessories pre summer campaign.

Model wearing a brown crochet bucket hat and white shirt against a seamless white background for H&M.

Model in a black spaghetti strap top wearing a gold statement necklace against a plain white background

Model wearing a wide-brimmed straw hat and a black slip dress against a white background for H and M

Model wearing a white wrap shirt and gold pendant necklace against a plain white background for H&M.

Model seated on a chair holding a decorative hand fan that reads La Vacanza against a white studio background.

H&M Move - Tennis

Rear view of a model in a white sports top and pleated skirt holding a tennis racket on a court

Close-up monochrome portrait of a model wearing wraparound sports sunglasses and a white t-shirt for H and M Move

Model wearing a white tennis dress and visor holding a racket on a court

Model Devyn Garcia in a white t-shirt and pleated tennis skirt leaning against a chain-link fence outdoors in a black and white photograph

Model wearing a white tennis visor and top on a clay court for H and M Move

Devyn Garcia leaning against a white umpire chair wearing an athletic top and pleated skirt for H&M Move

Model Devyn Garcia crouching on a clay tennis court holding a racket wearing a white tennis dress and visor

Model Devyn Garcia in a white tennis outfit holding a racket on a court for H&M Move photographed by Mark Rabadan.

H&M Limited Edition 2025

Two female models wearing flowing white dresses posing together against a plain studio background.

Model Nora Attal in a long white lace dress and metallic flats against a grey studio backdrop

Model wearing a long beige and black structured gown against a dark gradient studio background for the H&M Limited Edition 2025 campaign.

Two female models wearing white kaftans with black trim against a neutral grey studio background for H&M.

Model wearing a striped headscarf and white top with black trim against a neutral background for H and M Limited Edition 2025.

Model Nora Attal wearing a textured cream dress and silver sandals against a grey seamless background

Model wearing a vibrant red pleated dress and a gold necklace against a grey studio backdrop for H&M Limited Edition 2025.

Model wearing a textured metallic dress, head covering, and large earrings against a light background

Elin Hagstrom

Elin Hagstrom

Art Director

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