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Brand
H&M
ProjectH&M Move - Tennis
Rear view of a model in a white sports top and pleated skirt holding a tennis racket on a court

H&M H&M Move - Tennis 2025

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Elin Hagstrom
Elin HagstromArt Director
Tosh
ToshHair Stylist
Mayumi Oda
Mayumi OdaMakeup Artist
Devyn Garcia
Devyn GarciaModel

Tags

model in white sports topwhite sports topsports toptennis racketwhite tennis skirtpleated skirttennis skirtwoman holding tennis racketwoman holding racket

Description

This portrait for the H&M Move Tennis project features model Devyn Garcia from behind, wearing a white sports top and a pleated tennis skirt. She holds a white tennis racket across her back, posed against a clay tennis court background. The image was photographed by Mark Rabadan with art direction by Elin Hagstrom, hair styling by Tosh, and makeup by Mayumi Oda. Natural outdoor lighting highlights the clean white athletic apparel and the textured clay court surface.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White (70%)

Background

Sports Venue

Context

Advertising Campaign