H&M
H&M Move Renew Campaign
Jul 2025
The H&M Move Renew campaign presents a series of portraits and athletic studies featuring model Adele Aldighieri. Photographed by Jorin Koers with art direction by Elin Hagstrom, the project focuses on movement and performance-wear aesthetics in outdoor, coastal settings. The execution relies on natural light to define forms and textures, incorporating minimalist styling to highlight the collection's scalloped edges and ribbed silhouettes. The imagery channels a clean, commercial visual language, blending monochrome compositions with soft-focus foliage and sand textures. With contributions from hair stylist Tosh and makeup artist Regina Törnwall, the production emphasizes a balanced, organic approach to sportswear photography.
Vertical, Commercial
Natural light
Sportswear
Sandy Beach
Advertising Campaign
