H&M presents the Accessories New Arrivals campaign, a series of imagery focused on seasonal style updates. Captured by photographer Marius Uhlig with art direction from Elin Hagstrom, the project features model América González in a variety of clean, minimalist compositions.
The imagery leans into an editorial aesthetic, utilizing soft, even studio lighting to highlight textures and the intricate details of gold-tone jewelry, metallic hardware, and structured handbags. With hair styling by Kalle Eklund and makeup by Anya de Tobon, the focus remains on sharp, uncluttered portraits that emphasize form and functional styling.
