H&M H&M Move Renew Campaign 2025

Description

Model Adele Aldighieri poses in a close-up portrait outdoors, holding both hands above her brow to block the direct overhead sunlight. She wears a clean white V-neck sleeveless top against a softly blurred coastal horizon and ocean background. The natural sunlight creates a defined shadow cast across her forehead, accentuating her facial features and natural makeup. Photographed by Jorin Koers with art direction by Elin Hagstrom for the H&M Move Renew campaign.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Ocean

Context

Advertising Campaign