H&M
Accessories Summer drop
Brand
ProjectAccessories Summer drop
Date
Jun 2025
Description
H&M presents the Accessories Summer drop, a campaign focused on clean, studio-based imagery. Featuring model Clara Fossar, the series highlights seasonal apparel and accessories against a minimal white background using soft light and a polished, commercial aesthetic. The imagery was captured by photographer Rodrigo Carmuega, with art direction by Elin Hagstrom and fashion styling by Zara Zachrisson. The editorial look is completed by hair styling from Ali Pirzadeh and makeup by Ignacio Alonso.
Style
Vertical, Clean
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign
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