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H&M: Accessories Summer drop

Brand
Date

Jun 2025

Description

H&M presents the Accessories Summer drop, a high street fashion campaign focusing on minimalist styling and seasonal accents. The series features model Clara Fossar against a clean, seamless studio backdrop, emphasizing metallic jewelry and textured footwear through bright, soft lighting. Captured by photographer Rodrigo Carmuega, the imagery leans into a commercial, editorial aesthetic. The production was steered by art director Elin Hagstrom and stylist Zara Zachrisson, with hair by Ali Pirzadeh and makeup by Ignacio Alonso.

Style

Vertical, Clean

Background

White Seamless

Context

Advertising Campaign

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