H&M

Jul 2025

H&M presents the Women Loungewear collection, a series of fashion portraits featuring model Devyn Garcia. The campaign captures a relaxed, minimalist aesthetic, with a focus on tactile knit fabrics and neutral tones. Photographer Mark Rabadan and art director Elin Hagstrom maintain a consistent, clean visual language across the set. The work employs soft, diffused lighting and a monochromatic palette to highlight natural textures and simple silhouettes. The creative team includes hair stylist Andrea Martinelli and makeup artist Regina Törnwall, who contributed to the understated styling and natural look throughout the project.

Vertical, Commercial, Clean, Minimalist

Soft Light

High Street Fashion

White Seamless

Advertising Campaign