H&M: Swimwear red drop
Brand
Date
Jul 2025
Description
H&M presents the Swimwear Red Drop campaign, a fashion-focused editorial shoot featuring model Jill Kortleve. The campaign leans into a clean, minimalist aesthetic, balancing commercial studio work with monochrome imagery. Photographer Mark Rabadan captures the collection across high-key and natural light setups, utilizing analogue film techniques and noticeable grain to add texture to the portraiture. Art direction by Elin Hagstrom frames the subject against seamless studio backdrops, complemented by hair styling from Ali Pirzadeh and makeup by Regina Törnwall.
Style
Vertical, Editorial, Clean
Industries
Background
White Seamless
Context
Advertising Campaign
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