H&M
Swimwear red drop
Brand
ProjectSwimwear red drop
Date
Jul 2025
Description
H&M presents the Swimwear Red Drop, a fashion campaign featuring model Jill Kortleve. Photographed by Mark Rabadan, the series leans into high-key studio aesthetics, utilising both clean, warm commercial lighting and grainy, monochrome analogue film techniques to highlight the collection's texture and silhouette. The project incorporates art direction by Elin Hagstrom. Supporting the editorial focus, hair styling is provided by Ali Pirzadeh, with makeup by Regina Törnwall.
Style
Vertical, Editorial, Clean
Industries
Swimwear
Background
White Seamless
Context
Advertising Campaign
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