H&M Swimwear red drop 2025

Description

Black and white medium portrait of model Jill Kortleve for H&M's Swimwear Red Drop campaign, photographed by Mark Rabadan. She stands in profile wearing a patterned two-piece swimwear set featuring high-waisted briefs and a matching triangle top. Her dark hair is windswept across her face, with fine-line tattoos visible along her upper arm. Art direction by Elin Hagstrom, hair styling by Ali Pirzadeh, and makeup by Regina Törnwall against a high-key minimal backdrop.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film, High-key

Industries

Swimwear

Color

Background

White Seamless

Context

Advertising Campaign