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  • ·H and M Halloween Beauty portrait by Daniel Archer
Brand
H&M
ProjectH&M Halloween Beauty
Close-up portrait of a model with dramatic eye makeup and beaded eyelashes in black and white for H and M

H&M H&M Halloween Beauty 2026

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Elin Hagstrom
Elin HagstromArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mila van der Horst
Mila van der HorstModel

Tags

beauty portraitmodel portraitwoman portraitportraitmodelwomanjewelled eyelasheseyelashesdramatic eye makeupeye makeup

Description

This close-up beauty portrait features model Mila van der Horst with elaborate eye makeup and jewelled eyelashes, captured in high-contrast black and white photography by Daniel Archer for the H and M Halloween Beauty project. Art direction by Elin Hagstrom guides the moody aesthetic, complemented by hair styling from Lachlan Mackie and makeup by Regina Törnwall. The composition highlights textured details around the eyes with soft tonal gradation across the face.