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ProjectHourglass and Crush Bags 2024 Ad Campaign
Model Yang Chaoyue in black leather apparel posing with a Balenciaga hourglass bag against a grey seamless studio backdrop.

Hourglass and Crush Bags 2024 Ad Campaign 2024

Associated creatives

Demna
DemnaBalenciaga Creative Director
Mario Sorrenti
Mario SorrentiPhotographer
Yang Chaoyue
Yang ChaoyueModels
Mona Tougaard
Mona TougaardModels
and Adut Akech
and Adut AkechModels

Tags

asian woman holding handbagasian womanwoman holding handbaghandbagblack leather handbagbalenciaga handbagblack leather topleather top

Description

This striking black and white studio portrait features model Yang Chaoyue for the Balenciaga Hourglass and Crush Bags 2024 Ad Campaign. Photographed by Mario Sorrenti, the model wears a long-sleeved black leather top and holds a structured black leather handbag featuring the iconic metallic B logo hardware. The composition is set against a smooth, neutral gradient backdrop with soft directional lighting. Bold white typographic branding spans across the center of the frame. The polished aesthetic highlights clean lines and luxurious textures.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign