Logo
  • Home
  • ·Media
  • ·Balenciaga Rodeo Bag Spring 2024 Campaign with Yang Chaoyue
BrandBalenciaga
ProjectRodeo Bag Spring 2024 Ad Campaign
Yang Chaoyue holding a black leather Balenciaga Rodeo handbag while wearing a textured pink dress against a dark grey background.

Balenciaga Rodeo Bag Spring 2024 Ad Campaign 2024

Associated creatives

Demna
DemnaBalenciaga Creative Director
Mario Sorrenti
Mario SorrentiPhotographer
Yang Chaoyue
Yang ChaoyueModels
and Amelia Gray
and Amelia GrayModels

Tags

yang chaoyue holding handbagyang chaoyuewoman holding black handbagblack leather handbagbalenciaga rodeo bagpink textured dresslong black hairwhite earrings

Description

This studio portrait from the Balenciaga Spring 2024 campaign features Yang Chaoyue seated on a white block against a dark grey seamless background. She wears a textured pink long-sleeved dress, dark tights, and prominent white teardrop earrings, with her dark hair falling straight around her shoulders. She holds a structured black leather handbag adorned with charms and luggage tags. The lighting is soft and directional, highlighting the textures of the knit dress and smooth leather accessory.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Blush (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign