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Alex Consani in a purple sequined one-shoulder dress seated on a patterned sofa for Gucci Primavera 2026.

Gucci Primavera 2026 2026

About

This portrait features model Alex Consani seated on a floral patterned sofa against a muted green wall, captured for the Gucci Primavera 2026 project under creative direction by Demna and photography by Michal Chelbin. The subject wears a striking purple sequined one-shoulder dress that catches the warm indoor lighting. The composition is horizontally framed, emphasizing the retro interior aesthetic and the textured surfaces of the velvet upholstery and sequined garment. The soft lighting creates gentle shadows across the subject, highlighting her direct expression and blonde hair.

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Living Room

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Advertising Campaign
Lookbook