Brand
ProjectPrimavera 2026

Gucci Primavera 2026 2026
Associated creatives
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Description
This portrait features model Alex Consani seated on a floral patterned sofa against a muted green wall, captured for the Gucci Primavera 2026 project under creative direction by Demna and photography by Michal Chelbin. The subject wears a striking purple sequined one-shoulder dress that catches the warm indoor lighting. The composition is horizontally framed, emphasizing the retro interior aesthetic and the textured surfaces of the velvet upholstery and sequined garment. The soft lighting creates gentle shadows across the subject, highlighting her direct expression and blonde hair.


