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Brand
Balenciaga
Project'It’s Different' Ad Campaign
White and black chunky athletic sneaker shot vertically against a plain white background with text

Balenciaga 'It’s Different' Ad Campaign 2024

Associated creatives

Demna
DemnaBalenciaga Creative Director

Tags

white and black athletic sneakerwhite athletic sneakerathletic sneakerchunky sneakerbalenciaga sneaker

Description

This vertical commercial image features a white and black chunky athletic sneaker captured against a seamless white studio background. The shoe is oriented vertically with laces trailing upward. Below the footwear, the phrase Big time! is printed in bold serif typography. The lighting is bright and even, highlighting the textured rubber sole and multi-panel upper construction. This piece is part of the Balenciaga It's Different ad campaign.