Zara Common Ground 2026

Description

Photographed by Sungmin Kim for Zara's Common Ground project, an East Asian male model reclines comfortably across a distressed, tufted brown leather sofa. He is styled in an oversized, vintage-style dark brown leather jacket worn over a cream sweater and dark denim jeans, with sunglasses resting atop his dark hair. The shot features soft ambient lighting with an analog film aesthetic, framed against a softly blurred interior studio floor.

Style

Editorial, Horizontal, Nostalgic, Retro

Techniques

Analogue / film, Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Editorial