BrandZara
ProjectCommon Ground

Zara Common Ground 2026
Associated creatives
Tags
Description
Captured by photographer Sungmin Kim for Zara's Common Ground project, this horizontal portrait features an East Asian male model looking directly into the camera while resting fingers along the bridge of his nose. He is styled in an open blue denim button-up shirt layered over a black crewneck top. The composition relies on soft, warm ambient light, with a polished reddish floor surface blurred softly into the background.
Style
Editorial, Horizontal, Moody
Techniques
Soft Light, Analogue / film
Industries
High Street Fashion
Color
Denim (70%)
Jet Black (30%)
Context
Editorial