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  • ·Zara Common Ground Menswear Shot by Sungmin Kim
BrandZara
ProjectCommon Ground
Two male models in dark casual wear pose behind a horizontal metal grid structure with urban buildings in the background.

Zara Common Ground 2026

Associated creatives

Sungmin Kim
Sungmin KimPhotographer
Jaehyung An
Jaehyung AnModel
Takuro Hama
Takuro HamaModel

Tags

two east asian mentwo men standingmen in dark jacketsdark jacketblack jacketman wearing sunglasses

Description

A monochrome analogue photograph from Zara's Common Ground project featuring models Jaehyung An and Takuro Hama. The two men are framed behind foreground horizontal metal bars against an out-of-focus city backdrop. One model stands in profile wearing a dark collared shirt and shorts, while the other faces forward with sunglasses resting on his head wearing a dark jacket. Photographed by Sungmin Kim with visible film edge text.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

High Street Fashion

Color

Charcoal (30%)
Jet Black (70%)

Context

Advertising Campaign