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  • ·Zara Common Ground Male Portrait by Sungmin Kim
BrandZara
ProjectCommon Ground
Close-up monochrome portrait of an East Asian young man wearing a high-collar zip-up jacket looking down at the camera.

Zara Common Ground 2026

Associated creatives

Sungmin Kim
Sungmin KimPhotographer
Jaehyung An
Jaehyung AnModel
Takuro Hama
Takuro HamaModel

Tags

east asian manman wearing zip jackethigh collar jacketzip up jacketmale portraitman looking down

Description

A tight, vertical close-up portrait of a young East Asian man looking forward with an intense, downward gaze. He wears a light-toned zip-up jacket with an upright collar and drawstring detailing. The lighting is diffused and soft, rendering gentle gradations across the face with a warm monochromatic tone and minimal background detail.

Style

Editorial, Vertical, Monochrome, Moody

Techniques

Soft Light

Industries

High Street Fashion

Color

Light Grey (60%)
Jet Black (40%)

Context

Advertising Campaign