Brand
ProjectCommon Ground

Zara Common Ground 2026
Associated creatives
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Description
Three East Asian male models pose along an urban concrete rooftop ledge overlooking a city street. Captured in monochrome, the subjects wear layered streetwear pieces including utility jackets, a black crewneck shirt with shorts, and denim jeans. Sungmin Kim's composition utilizes natural outdoor lighting with high contrast, complemented by a large white Zara logo overlay.