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BrandZara
ProjectCommon Ground
Three male models in casual streetwear posing along an urban rooftop ledge for a Zara campaign.

Zara Common Ground 2026

Associated creatives

Sungmin Kim
Sungmin KimPhotographer
Jaehyung An
Jaehyung AnModel
Takuro Hama
Takuro HamaModel

Tags

three east asian meneast asian men posingmen posing on rooftopmale modelsmenswear editorialcasual streetwear jacketstreetwear jacketblack crewneck t shirtbermuda shorts

Description

Three East Asian male models pose along an urban concrete rooftop ledge overlooking a city street. Captured in monochrome, the subjects wear layered streetwear pieces including utility jackets, a black crewneck shirt with shorts, and denim jeans. Sungmin Kim's composition utilizes natural outdoor lighting with high contrast, complemented by a large white Zara logo overlay.

Style

Horizontal, Commercial, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (30%)
Off-White (20%)
Off-Black (50%)

Background

Rooftop

Context

Advertising Campaign