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Brand
Under
ProjectBrand Identity
Three vertical posters featuring bold typography and monochrome imagery mounted on a tiled subway wall

Under Brand Identity 2025

Associated creatives

Lingfei Cao
Lingfei CaoGraphic Design
Francesco Ferrarini
Francesco FerrariniPhotography
Matheus Ferrero
Matheus FerreroPhotography
Chris Mok
Chris MokPhotography

Tags

advertising postersposterssubway postersbrand identitygraphic designtypographybold typography

Description

This photograph captures three vertical advertising posters mounted on a tiled wall within a subway or transit station. Each poster showcases distinct graphic design elements, including bold, stylized typography reading phrases like UNDER and FIND THE MUSIC, alongside monochrome photographic insets depicting musicians. The surrounding environment consists of neutral-toned square tiles on the walls and floors, creating a clean, urban context for the brand display. The lighting is even and ambient, highlighting the contrast between the vibrant poster colors and the muted station interior.