Matt Chee, Producer, Sydney

Description

A vertically-oriented commercial advertising photograph featuring Australian musician G Flip playing a drum kit in a dimly lit studio environment with warm backlighting. The drummer wears a light blue denim vest over a white t-shirt and a backward baseball cap, holding drumsticks aloft with a smiling expression. Positioned on the floor in front of the drum kit are a green Uber Eats delivery bag and a bucket of KFC fried chicken. Bold white text at the top reads "Drum roll please", while the bottom features the KFC logo, the text "is now on", the Uber Eats logo, and small legal disclaimers. The composition uses low-key lighting with lens flare effects emanating from behind the subject, creating an energetic and atmospheric commercial register.

Style

Vertical, Commercial, Moody, Golden Hour

Techniques

Low-key / chiaroscuro

Industries

Fast Food

Color

Background

Set-dressed

Context

Advertising Campaign