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BrandUnder
ProjectBrand Identity
Billboard poster displaying brand identity for Under with pixelated typography and a black and white musician photograph against a concrete wall

Under Brand Identity 2025

Associated creatives

Lingfei Cao
Lingfei CaoGraphic Design
Francesco Ferrarini
Francesco FerrariniPhotography
Matheus Ferrero
Matheus FerreroPhotography
Chris Mok
Chris MokPhotography

Tags

brand identity billboardbillboard posterbrand identitybillboardgraphic designpixelated typographytypography

Description

This graphic design piece presents a brand identity billboard mounted on a textured concrete wall. The advertisement features three distinct vertical panels incorporating pixelated black typography on white and vibrant orange backgrounds, alongside a central black and white photograph of a musician playing an instrument in a subway station setting. Additional text elements read Under, Find the Music, and details regarding New York City transit performances. The composition utilizes clean, stark contrasts and modern graphic layout principles.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Music

Color

Pure White (50%)
Burnt Orange (30%)
Jet Black (20%)

Background

Road

Context

Out of Home (OOH)