Brand
ProjectBrand Identity
Under Brand Identity 2025
Associated creatives
Tags
Description
An outdoor advertising poster for the Under New York brand identity campaign is mounted on a heavily textured brick wall on a city street. The poster displays three musicians performing with acoustic guitars and a double bass across the upper half, with bold pixelated white typography reading UNDER NEW YORK above and ENJOY THE MUSIC below against a solid blue block. The surrounding street scene features weathered brickwork, graffiti, a green subway entrance railing in the foreground, and a turquoise storefront door to the right. The composition captures an urban public display under natural daylight.
Style
Horizontal, Commercial, Warm, Clean
Industries
Music
Color
Royal Blue (50%)
Pure White (50%)
Background
Street
Context
Out of Home (OOH)