BrandUnder
ProjectBrand Identity

Under Brand Identity 2025
Associated creatives
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Description
This graphic design piece presents three vertical black panels featuring pixelated white typography and structured grid systems for the Under brand identity project. Each panel organizes letters of the alphabet within rounded grid cells alongside distorted wireframe graphics and typography spelling out the brand name. The composition employs a strict monochrome color palette of black and white set against a neutral grey background. Created by graphic designer Lingfei Cao, the work highlights precise typographic arrangement, digital pixel aesthetics, and geometric visual systems.
Style
Artistic, Vertical, Monochrome, Minimalist, Graphic
Techniques
Typography, Vector
Color
Jet Black (70%)
Pure White (30%)
Background
Solid Colour
Context
Advertising Campaign, Website / Web