Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
Tags
Description
Captured by photographer Letty Schmiterlow for Sir The Label's PF 25 collection, model Prinnie Stott sits on a city sidewalk curb styled by Vanessa Coyle. She wears a minimal black sleeveless top, a short black skirt, and textured dark slouchy high-heeled boots. Set against the bold red panel and massive wheels of an industrial truck, the low-angle composition is lit with soft, diffused daylight. Hair styling by Moe Mukai and makeup by Lynski complement the effortless urban street setting.
Style
Editorial, Vertical, Raw
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (80%)
Espresso (20%)
Background
Street
Context
Lookbook

