Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
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Description
Captured by photographer Letty Schmiterlow for Sir The Label's PF 25 collection, model Prinnie Stott sits on a city sidewalk curb styled by Vanessa Coyle. She wears a minimal black sleeveless top, a short black skirt, and textured dark slouchy high-heeled boots. Set against the bold red panel and massive wheels of an industrial truck, the low-angle composition is lit with soft, diffused daylight. Hair styling by Moe Mukai and makeup by Lynski complement the effortless urban street setting.

