Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
Tags
Description
Photographed by Letty Schmiterlow and styled by Vanessa Coyle for Sir The Label's PF 25 collection, model Prinnie Stott stands outdoors along an urban street. She wears a vibrant, floor-length red long-sleeve dress paired with pointed black low-heeled shoes and carries a translucent purple bag. Flanked closely by two parked motorbikes, including a matching red motorcycle, she is framed at full length under soft daylight against neoclassical city architecture and street fixtures. Hair styling by Moe Mukai showcases voluminous textured curls, complemented by natural makeup by Lynski.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Designer Fashion
Color
Scarlet (70%)
Jet Black (20%)
Background
Street
Context
Lookbook

