Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
Tags
Description
Model Prinnie Stott walks along an urban pavement in full profile against a neutral stone building facade and dark shuttered opening. She wears a structured, floor-grazing olive-taupe overcoat paired with contrasting vibrant turquoise low-heeled pumps. Her voluminous dark and reddish-brown hair adds texture to the clean vertical composition. Captured in soft daylight by Letty Schmiterlow for Sir The Label's PF 25 collection with styling by Vanessa Coyle.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Industries
Designer Fashion
Color
Taupe (80%)
Background
Street
Context
Lookbook

