Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
Tags
Description
Captured outdoors under soft natural light for Sir The Label's PF 25 collection, model Prinnie Stott stands posed on a textured stone curb against the white side panel of a freight truck. She wears a black long-sleeve button-up top featuring distinct cutout shoulders revealing white lining beneath, paired with an earth-toned patterned midi skirt with a translucent hem and black heeled loafers. Her voluminous curly reddish-brown hair frames a direct, composed expression. The styling by Vanessa Coyle balances structured tailoring with fluid textures against the industrial backdrop.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Designer Fashion
Color
Off-Black (50%)
Beige (30%)
Background
Street
Context
Lookbook

