Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
Tags
Description
Prinnie Stott poses outdoors for the Sir The Label PF 25 lookbook, photographed by Letty Schmiterlow with styling by Vanessa Coyle. She wears a black button-down shirt featuring shoulder cutouts and elongated cuffs, styled with a high-waisted floral brocade midi skirt and black leather slip-on shoes. She stands on a stone step against the pale side of a parked vehicle under diffused natural daylight. Hair styling by Moe Mukai highlights voluminous, textured curls, paired with understated makeup by Lynski.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (40%)
Mustard (40%)
Background
Street
Context
Lookbook

