Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
Tags
Description
Shot for Sir The Label's PF 25 collection by photographer Letty Schmiterlow, model Prinnie Stott poses on an urban sidewalk curb. Styled by Vanessa Coyle with hair by Moe Mukai and makeup by Lynski, she crouches in a vibrant red halter top, dark skirt, rust-toned sheer stockings, and black pointed kitten heels. In the background, a white car speeds past on the road, captured with dynamic motion blur against soft daylight and distant street trees.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (50%)
Scarlet (40%)
Background
Street
Context
Advertising Campaign

