Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
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Description
Model Prinnie Stott stands posed on an urban city pavement for Sir The Label's PF 25 campaign, captured by photographer Letty Schmiterlow. She wears an off-white sleeveless fitted top paired with a matching structured midi skirt and black knee-high leather boots. The scene is shot in natural daylight against a backdrop of city architecture, parked scooters, and a yellow work van.

