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  • ·Sir The Label PF 25 Street Editorial by Letty Schmiterlow
Brand
Sir The Label
ProjectPF 25
Model Prinnie Stott poses on a city sidewalk wearing a sleeveless cream top, midi skirt, and black boots next to a yellow van.

Sir The Label PF 25 2025

Associated creatives

Letty Schmiterlow
Letty SchmiterlowPhotographer
Vanessa Coyle
Vanessa CoyleFashion Editor/Stylist
Moe Mukai
Moe MukaiHair Stylist
Lynski
LynskiMakeup Artist
Prinnie Stott
Prinnie StottModel

Tags

prinnie stottmodel prinnie stottprinnie stott posingcream sleeveless topsleeveless topcream midi skirtmidi skirtblack knee high bootsblack bootswoman in cream dresswoman in midi skirtwoman standing on street

Description

Model Prinnie Stott stands posed on an urban city pavement for Sir The Label's PF 25 campaign, captured by photographer Letty Schmiterlow. She wears an off-white sleeveless fitted top paired with a matching structured midi skirt and black knee-high leather boots. The scene is shot in natural daylight against a backdrop of city architecture, parked scooters, and a yellow work van.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (60%)
Off-Black (20%)

Background

Street

Context

Advertising Campaign