Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
Tags
Description
Model Prinnie Stott strides profile-view along a paved urban sidewalk next to a classical stone facade for Sir The Label's PF 25 collection. She wears a tailored off-white oversized jacket paired with wide-leg trousers featuring a dusty rose block panel at the hip and dark pointed shoes. A dark textured street bollard stands in the foreground right of center. Photographed by Letty Schmiterlow with styling by Vanessa Coyle, the shot features soft natural daylight and muted neutral tones.
Style
Editorial, Vertical, Desaturated
Techniques
Natural light
Industries
Designer Fashion
Color
Off-White (70%)
Dusty Rose (20%)
Background
Street
Context
Lookbook

