Brand
ProjectPF 25

Sir The Label PF 25 2025
Associated creatives
Tags
Description
This fashion editorial photograph for Sir The Label's PF 25 collection features model Prinnie Stott posing on a city street next to a dark bollard. She wears an oversized black blazer over a beige midi skirt, paired with yellow tights and black loafers. In the background, a person on a bicycle rides past a large white delivery truck parked along the asphalt road. The natural daylight casts soft shadows on the paved sidewalk in the foreground, capturing a candid, documentary-style moment in an urban environment. Photographed by Letty Schmiterlow with styling by Vanessa Coyle, hair by Moe Mukai, and makeup by Lynski.

