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Large Red Bull Music Academy billboard mounted above a cream commercial building with a black car parked in front.

Red Bull Brand Identity 2017

About

A wide outdoor billboard advertisement for the Red Bull Music Academy Festival Los Angeles is mounted atop a low-rise cream-colored commercial building under a clear blue sky. The billboard features bold red, black, and white sections with graphic patterns, typography detailing event dates, and artist names including St. Vincent, Ryoji Ikeda, and Arca. Below the structure, a black sedan is parked on the asphalt street alongside a black metal fence and a yellow curb. The architectural setting includes weathered walls, windows, and real estate leasing signs.

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Background

Residential Building

Context

Out of Home (OOH)