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BrandRed Bull Music Academy
ProjectBrand Identity
Large Red Bull Music Academy billboard mounted above a cream commercial building with a black car parked in front.

Red Bull Music Academy Brand Identity 2017

Associated creatives

Public-Library
Public-LibraryGraphic Design

Tags

red bull music academy billboardbillboard advertisementred bull music academymusic festival billboardoutdoor billboard

Description

A wide outdoor billboard advertisement for the Red Bull Music Academy Festival Los Angeles is mounted atop a low-rise cream-colored commercial building under a clear blue sky. The billboard features bold red, black, and white sections with graphic patterns, typography detailing event dates, and artist names including St. Vincent, Ryoji Ikeda, and Arca. Below the structure, a black sedan is parked on the asphalt street alongside a black metal fence and a yellow curb. The architectural setting includes weathered walls, windows, and real estate leasing signs.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography

Industries

Music

Color

Jet Black (40%)
Crimson (30%)
Pure White (30%)

Background

Residential Building

Context

Out of Home (OOH)