Home
·Media
·Red Bull Music Academy Brand Identity ladder graphic

White ladder emerging from a circular hole in a white surface against a dark background with wisps of smoke.

Brand Identity 2017

Associated creatives

Description

This graphic design piece for the Red Bull Music Academy brand identity project presents a minimalist composition in a monochrome palette. A white ladder emerges from a circular hole cut into a sloping white surface, surrounded by wispy trails of smoke or vapor. The sharp contrast between the brightly lit white foreground elements and the deep black background creates a striking visual depth. The clean lines and surreal arrangement reflect sophisticated brand art direction.

Style

Artistic, Vertical, Monochrome, Clean, Minimalist

Techniques

3D render / CGI

Color

Pure White (70%)

Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign