Red Bull
Red Bull's high-octane global campaigns across sports, automotive, and entertainment culture
Featured Red Bull projects
This week's top Red Bull projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Red Bull, Dodgers · SOTS
Red Bull and the Dodgers join forces for SOTS, a high-energy project centered on skateboarding culture. The film features skaters navigating the urban landscape near Dodger Stadium, set against a backdrop of sun-drenched architecture and palm trees. Utilizing drone footage and live-action techniques, the project maintains a fast-paced aesthetic that emphasizes movement and action. The production integrates branded elements into the skate-focused sequences, capturing the dynamic environment of the Los Angeles location in a warm, cinematic style.
Red Bull · Trust Your Energy
Red Bull's "Trust Your Energy" campaign captures the intersection of physical performance and high-stakes focus. Produced by Surreal Hotel Arts, the project spans diverse environments, from rugged coastal landscapes and boxing gyms to neon-infused gaming arenas and the interiors of transport cabs. The film utilizes a fast-paced, montage-driven edit to connect athletes, surfers, and competitors. Defined by moody, low-key lighting and cinematic camera work, the piece leans into a chiaroscuro aesthetic to emphasize intensity and resilience across its various featured disciplines.
Red Bull · Bringing Formula 1 BACK to South Africa!
Red Bull returns the roar of Formula 1 to the streets of Johannesburg in this cinematic campaign. The spot documents a unique logistical feat, capturing a high-performance racing car suspended by helicopter as it travels across the urban skyline at sunset. The production leans into the scale of the city through drone footage, grounding the spectacle in the reactions of local residents and a security guard witnessing the transport. With creative oversight from Iconic Agency, the film utilizes live-action techniques to emphasize the contrast between the high-octane machine and the South African landscape during golden hour.
Red Bull · Blake Griffin
This portrait of professional athlete Blake Griffin for Red Bull tracks the intensity of a high-performance training regimen through a monochrome lens. The film balances quiet, reflective moments with sequences of agility drills and sprint training, set against an industrial city skyline. Utilizing cinematic live-action techniques and dramatic low-key lighting, the project captures the texture of athletic exertion. The narrative leans into a gritty visual language to document the discipline inherent in professional sports preparation.
Red Bull · Leaves
Red Bull explores a playful automotive-adjacent premise in the Leaves commercial, featuring individuals in full racing gear navigating a residential yard. Directed by Visie Admin, the project captures a high-energy juxtaposition of professional racing aesthetics within a suburban environment. The film utilizes natural light and vertical framing to ground the action in crisp visual clarity. This commercial leans into a warm, active aesthetic, focusing on movement as the primary visual narrative.
Project Red Bull · Brand Identity
The brand identity for the Red Bull Music Academy Festival in Los Angeles represents a masterclass in visual storytelling, effectively bridging the gap between high-energy live entertainment and refined editorial design. By integrating expansive public outdoor advertising with meticulously staged conceptual studio work, the project crafts a cohesive aesthetic that resonates across the festival’s diverse musical landscape. The identity utilizes a striking interplay of live-action techniques and graphic modularity, where bold, high-contrast layouts serve as the backbone for city-wide OOH placements. Beyond the bustling street scenes, the project leans into a minimalist, art-forward direction, employing studio strobe and chiaroscuro lighting to elevate vintage audio gear and abstract forms into iconic symbols of production culture. Developed with the precise graphic design sensibility of Public-Library, the work balances raw, street-level energy with controlled, architectural composition. Whether captured through the lens of reportage in the vibrant urban corridors of Los Angeles or isolated against stark, clean studio backgrounds, the imagery feels consistently intentional. This approach successfully reframes the festival not just as a series of events, but as a premium creative platform. By focusing on the tactile nature of music hardware and the fluid, expressive motion of the performers, the brand identity establishes a sophisticated visual language that feels both grounded in contemporary lifestyle culture and elevated by the precision of high-end commercial fine art.
Project Red Bull · Brand Identity
For the 2018 Red Bull Music Festival Berlin, the creative studio HelloMe delivered a comprehensive brand identity that masterfully bridged the gap between large-scale urban signage and intimate digital communication. Operating within the festivals and events sector, the project leans into a modernist aesthetic defined by rigorous typographic hierarchy and bold color blocking, utilizing a deep navy blue and stark white palette to maintain visual consistency across diverse applications. The work seamlessly transitions from high-impact outdoor advertisements mounted on brutalist architecture to functional wayfinding systems and meticulously designed digital interfaces. By employing techniques like editorial typography and motion graphics elements, the identity creates a unified visual language that feels both authoritative and approachable. Whether seen on a public tram wrap, a minimalist merchandise flat lay, or a high-contrast concert poster, the design prioritizes clarity through the use of rounded-rectangle capsules and sans-serif typefaces. The execution successfully balances the raw energy of live music with the precision of corporate branding, resulting in a cohesive experience that anchors the festival within the Berlin streetscape. This project serves as an exemplary case study in how a cohesive visual system can elevate the perception of a global event while remaining deeply integrated into the local urban environment.
Red Bull · The Litas - Trailer
This cinematic trailer, produced by Stept Studios for Red Bull, explores the lives and journeys of women motorcycle riders associated with The Litas. The project leans into a documentary aesthetic, capturing both intimate preparation moments and dynamic, motion-filled sequences of riders navigating mountain landscapes. The film utilizes natural lighting and emotive camera work to highlight the camaraderie and independence of the riders. By blending observational footage with high-energy cruising shots at dusk and dawn, the piece establishes a cohesive narrative within the automotive and motorcycle space.
Red Bull · Ride of the Dead - Trailer
Red Bull’s Ride of the Dead trailer highlights the intersection of competitive mountain biking and cultural tradition. Produced by Stept Studios, the video captures riders navigating rugged, dirt-heavy terrain alongside sequences featuring festive, atmospheric celebrations. The project channels a cinematic aesthetic, utilizing energetic pacing to balance the intensity of high-octane action sports with elaborate, vibrant imagery. The edit transitions between the technical demands of the course and the ritualistic elements of the festivities.
Red Bull · The Litas
The Litas features a cinematic exploration of motorcycle culture, documenting riders within both expansive twilight environments and intimate architectural settings. Produced by Stept Studios, the project highlights the social dynamics of the community through a blend of candid human interaction and stylized landscape imagery. The visual approach utilizes moody lighting and warm fire effects to define its core aesthetic, contrasting sharply with the clean, bright daylight captured within the hall. By focusing on the intersection of individual riders and group gatherings, the film channels a distinct atmospheric tone through live-action technique.
Red Bull · Slacker
Red Bull’s Slacker project captures the high-stakes world of highlining in a cinematic exploration of balance and altitude. Directed by Max Lowe and produced by Stept Studios, the film highlights the physical and psychological precision required to traverse tightlines suspended across vast desert canyons. The project leans into a dramatic aesthetic, utilising drone footage to survey the scale of the landscape. The execution captures silhouettes against twilight skies, using a muted colour palette that sets warm earth tones against the cool tones of dusk.
Red Bull · Ride of the Dead - Trailer
Red Bull explores local festival culture in this cinematic trailer for 'Ride of the Dead.' The film channels a mysterious, moody atmosphere through low-key lighting and high-contrast night photography. Produced by Stept Studios, the project uses live-action technique to capture quiet urban streets and traditional celebrations. The visual narrative relies on a nostalgic aesthetic, punctuated by flashes of golden light against dark architectural textures.
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