Red Bull Music Academy Brand Identity 2017
Associated creatives
Tags
Description
A street-level urban photograph captures a large event billboard for the Red Bull Music Academy Festival Los Angeles mounted on the exterior wall of a yellow building. The rectangular sign features monochrome photography and typography listing dates and featured artists, including the brand logo and text. Below the billboard, two pedestrians walk along the sidewalk next to a red curb. In the foreground, portions of vehicles are visible on either side of the asphalt street, including a dark car on the left and the rear of a pickup truck with red equipment on the right. Natural daylight illuminates the scene, casting soft shadows beneath the building overhang and vehicles.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Music
Background
Street
Context
Out of Home (OOH)