Red Bull Music Academy Brand Identity 2017

Description

A wide-angle outdoor street view captures a large commercial billboard displaying a brand identity and festival campaign for Red Bull Music Academy Festival Los Angeles. The mural installation is mounted on an exterior urban wall alongside a street where blurred cars pass by in motion. The billboard design incorporates deep navy blue and white rectangular panels featuring bold typography, artist lineup lists, dates, and graphic photographic panels depicting figures with long hair tied together. The surrounding urban environment includes a traditional brick building facade, a utility pole, and asphalt pavement with road markings.

Style

Horizontal, Commercial, Clean

Industries

Music

Color

Background

Street

Context

Out of Home (OOH)