ProjectBrand Identity

Red Bull Music Academy Brand Identity 2017
Associated creatives
Tags
Description
A large multi-panel mural advertisement for the Red Bull Music Academy Festival Los Angeles is mounted across the side of a historic multi-story commercial building. The composition features bold typographic blocks, graphic patterns, and a photographic portrait of a person with braided hair seen from behind. Below the building, a busy city street intersection shows multiple cars, traffic lights, and urban street infrastructure under an overcast sky.
Style
Horizontal, Commercial, Clean
Industries
Music
Color
Jet Black (30%)
Pure White (30%)
Royal Blue (20%)
Background
Street
Context
Out of Home (OOH)