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BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing eyeglasses and a netted hood with a black blazer for Ray-Ban

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

model wearing eyeglassesmodel wearing glasseseyeglassesglassesblack blazerblazernetted hoodhood

Description

This striking campaign portrait for Ray-Ban's 2025 ad campaign, titled 'The Icons', was photographed by Rafael Pavarotti. The image features a model wearing classic black eyeglasses, a textured netted hood, and an oversized black blazer draped over the shoulders. The high-contrast monochrome composition highlights sharp tailoring and distinctive accessories. Creative direction by Fedra Malara and Filippo Vezzali brings a bold, modern editorial sensibility to the iconic eyewear brand.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (60%)
Pure White (40%)

Background

Grey Seamless

Context

Advertising Campaign