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  • ·Ray-Ban The Icons 2025 Ad Campaign Portrait by Rafael Pavarotti
Brand
Ray-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing dark aviator sunglasses and a snakeskin patterned jacket against a dark background with Ray-Ban logo

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

man in aviator sunglassesman in sunglassesaviator sunglassessunglassessnakeskin jacketsnakeskin patternman wearing jacket

Description

This portrait from Ray-Ban's 'The Icons' 2025 ad campaign was photographed by Rafael Pavarotti with styling by Vittoria Cerciello and set design by Ibby Njoya. The high-contrast black and white shot features a model wearing classic aviator sunglasses and a textured snakeskin patterned jacket, posed against a dark background. The iconic red Ray-Ban logo is prominently displayed across the lower portion of the frame. The lighting creates sharp definition along the facial features and the structured collar of the jacket.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Eyewear

Color

Pure White (60%)
Jet Black (40%)

Background

Black Seamless

Context

Advertising Campaign