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Project'The Icons' 2025 Ad Campaign
Model wearing eyeglasses and a striped shirt with a fur stole against a grey seamless background

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

model wearing eyeglassesmodel wearing glasseseyeglassesglassesstriped shirtfur stolewoman wearing glasseswoman wearing fur stolewoman in striped shirt

Description

This portrait from Ray-Ban's 2025 The Icons campaign, photographed by Rafael Pavarotti, features a model wearing wire-rimmed eyeglasses, a striped button-down shirt, a textured fur stole draped over the shoulders, and a patterned skirt. The subject is posed against a neutral grey seamless background with the red Ray-Ban script logo overlaid across the lower foreground. Clean studio lighting highlights the sharp styling and detailed textures of the garments.

Style

Editorial, Vertical, Clean, Polished

Industries

Eyewear

Color

Camel (50%)
Off-White (30%)
Jet Black (20%)

Background

Grey Seamless

Context

Advertising Campaign